Rebecca Sendel is the Vice President of Catalysts and Services for TM Forum. In this role she manages TM Forums innovative demonstration program that explores key areas around managing networks, services and customer experience in a hyper connected, ecosystem oriented digital world. Rebecca has worked in the communications industry for 25 years focusing on operational and business support systems for the majority of her career. For the last 14 years, she has held leadership positions in product management and marketing at TM Forum. Prior to the TM Forum she was with software supplier, Astracon, and spent 9 years with Motorola’s wireless infrastructure division. Rebecca holds a BS in Electrical Engineering from Lehigh University and an MBA from Northwestern’s Kellogg Graduate School of Management.